On-Page Search Engine
Optimisation
There are many ways to optimise your website and everyone has a different opinion on how to do it, but there's
one thing everyone agrees on and that's the two
pronged approach, onpage and offpage.
Today I am going to talk about on-page optimisation; the biggest mistake many people make is they have their
website built without any optimisation, wait around for a few month and wonder why there's no traffic heading there
way. The website should be built with optimisation in mind right from the start, it might look great
having lots of Flash flying around your site (I personally don't think so) but without your keywords spread
throughout your tex,t the web bots are not
going to find it.
It's important to have your title heading as an H1 and in bold, but only do it once on a page otherwise you
could get penalised. The web bots/
spiders read pages from top left to bottom right so I would also reinforce your title again by putting it next to
the copyright logo.
There is always a discussion about Head and Meta tags, I firmly believe you must do this and definitely the
Title as this does carry weight with Google. The main ingredience for success in any business is hard work and this
certainly applies to Search Engine Optimisation oh and throw in a whole lot of time for good measure!

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